A social discovery platform connecting people through shared passions and hobbies for genuine connections.

Growth Marketer

Location: Bengaluru

Responsibilities:

Strategy Development: Craft, implement, and refine comprehensive growth marketing strategies to drive user acquisition, engagement, and retention.
Data Analysis: Use analytical tools to gauge the effectiveness of campaigns, measure ROI, and optimize for better performance.
Content Creation: Oversee the production of compelling marketing content for various channels, ensuring brand consistency.
SEO & SEM: Drive organic growth by optimizing content for search engines. Manage pay-per-click campaigns to maximize visibility.
Social Media: Leverage social platforms to enhance brand presence, engage with the audience, and drive conversions.
A/B Testing: Implement and analyze A/B or multivariate tests to optimize conversion rates.
Partnerships: Identify and negotiate strategic partnerships to expand brand presence and user base.
User Feedback: Collaborate with user experience teams to gain insights and feedback to inform growth strategies.
Budget Management: Allocate and optimize the marketing budget for maximum ROI.
Stay Updated: Keep abreast of the latest trends and changes in digital marketing and relevant industries.

Ideal Candidate:

Experience: 3+ years in growth marketing or similar roles, preferably in startup environments.
Technical Proficiency: Strong familiarity with marketing platforms and analytical tools.
Creativity: Ability to develop unique, impactful marketing initiatives.
Data-Driven: An analytical mindset with a penchant for making data-informed decisions.
Adaptability: Ability to navigate the dynamic startup landscape and pivot strategies when necessary.
Teamwork: Strong collaborative skills to work with cross-functional teams.
Communication: Clear verbal and written communication skills for effective marketing and team collaborations.
User-Centric: A focus on understanding user behavior and catering strategies to user needs.